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The Challenge
The client aimed to connect with a luxury countrylifestyle audience, but existing imagery could have done better, falling shortof supporting the sales team or attracting critical journalists. Pàramo broughtin Spring PR to craft fresh, targeted visuals to elevate the brand and engagethis new market.
The Strategy
With a comprehensive brief and mood boards fromPáramo, Spring sourced a photographer specialising in luxury country lifestyleimagery and carefully selected models, venues, and props. To ensure theclient's vision was fully realised, Spring attended the shoot, providinghands-on support to the photographer and models, and ensuring Pàramo's briefwas followed to the letter.
The Tactics
Páramo’s detailed brief and mood boards helped guide the photographer’s creative direction, while Spring used this foundation to create a precise shot schedule, prioritising outfits in line with the brief’s key requirements. This was going to be about the detail and organisation if we were to achieve the results the client was after.
The Content
On shoot day, the models and photographerseamlessly moved between shots and locations. Spring had pre-organized all 30men’s and women’s garments—jackets, fleeces, and baselayers—on a hanging rail,with each hanger clearly labeled by garment name and gender. This meticulouspreparation proved invaluable, allowing the team to keep the garments easilyaccessible throughout the shoot. Spring was on-hand to deal with anyhiccups or unforeseen challenges.
"From start to finish, the process was incredibly smooth, and anyquestions I had were answered promptly and efficiently. On the day of theshoot, everything ran seamlessly, and it was a pleasure working with the teamon the ground. A special mention to Abbie from the Spring PR team, whoseorganisation and support were invaluable in keeping the shoot running smoothly.Her calm and professional approach made all the difference."
Toby Roney, Photographer
The Results
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