Meet:

Stephanie Briggs

I'm the Owner of Spring PR, a sports and outdoor active lifestyle marketing agency. We're proud to have worked with some of the industry's leading brands including Polartec, Osprey, SMITH Optics and Paradiski in the French Alps.
Role
Founder
OOO
Hiking, spinning, hill walking, kayaking, cycling, e-biking, skiing

I’m Stephanie and I head up Spring PR.  I started Spring from scratch back in 2000 when PR and marketing were very different; we’re talking about lots of phone calls and transparencies attached to paper press releases.  Now the world of PR has a dramatically different landscape and I have thoroughly enjoyed the journey.  It’s been nothing if not creative!  

I started as a PA, eventually working for a Director at a big blue chip but quickly realised that this didn’t play to my strengths.  A course of A‘Levels, a degree, and a very fortuitous apprenticeship with Carlton Reid (Forbes travel writer, cycle lobbyist, and outdoor PR) landed me in PR and marketing and I couldn't be happier.  In 1996 I had found my tribe too: cycling and outdoor active lifestyle enthusiasts.  Today Spring PR can be found on the edge of the Cotswolds, right slap bang in the middle of an arboretum which is well used by the Spring team.  We’re not too far from London either (the Thames starts from a spring just down the road) and we’re often hot-footing it to the Big Smoke for an event or meeting).    

I wasn’t born an outdoor enthusiast, but I quickly became one after meeting my very outdoorsy husband.  Today I can be found kayaking up a river, hiking over the Brecon Beacons, and camping on Dartmoor.  I’m a skier and a huge fan of cycling.  I have an electric bike that gives me the range and the stamina that I could only dream of!  It’s also good for commuting as it’s around an hour’s bike ride to work so makes the getting home leg more palatable if it’s raining.  

Spring PR has an awesome team, and I don’t say this lightly.  It’s taken time to find the perfect fit and I believe we have achieved that here at Spring.  I’m incredibly proud to be at the helm of such an awesome bunch and feel privileged to have carved out a career in something that, at one point in my life, I didn’t even know was my passion!

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Stephanie Briggs

Knowledge Hub

Spring PR’s brand evolution: honouring the past, embracing the future

When the Spring PR team first approached us about this brand refresh, it quickly became clear that this project was more than updating a logo or tweaking a colour scheme. It was about honouring a brand that has been making waves in the outdoor and active lifestyle PR world for years while setting the stage for its next chapter. We knew we had to get this right—not just for the brand itself, but for the people behind it who’ve poured so much passion and dedication into what they do.
September 6, 2024

What are GorpCore and AthLeisure?

GorpCore – G O R P is an acronym referring to the popular trail mix of Good Ol’ Raisins and Peanuts, a snack often found in the backpacks of North American campers and hikers.
August 20, 2024

New website? 5 pieces of advice

Are you thinking of a website redesign? If so, stop right there and read this.
August 29, 2024

5 stand outs for the Spring team at OTS ‘24

This year’s OTS was indeed a good example of a well-run trade show and don’t just take our word for it, OTS 2024 saw a 2% hike in numbers (910 uniques and 1,227 repeats) when compared to 2023.
July 17, 2024

10 steps optimising your PR agency

Here we set out 10 top tips on how to get the most out of your PR agency. Be specific about what you want to achieve and set clear goals and objectives - it will make your life easier in the long run as results will be much easier to analyse. Find out what else we recommend you do.
September 6, 2024

Nadeem Perera of Flock Together on ditching school and the woodpecker that broke him

“Everything I know about birds and nature I taught myself. I was watching real green parrots flying across the sky. Green parakeets in London are a thing, they come from southeast Asia and now they’re here. That was, and still is, fascinating to me”.
August 28, 2024

The National Outdoor Expo: we went and would recommend it!

We’ve just got back from The National Outdoor Expo in Birmingham. What a refreshing experience. Find out what we loved about it and why we recommend you buy a ticket for the next one!
July 17, 2024